Monday 12 January 2009

The Forewarned Investor's Advice

A book" The Forewarned Investor-Don't Get Fooled Again By Corporate Fraud " wrirren by Messing and Sugarman (Career Press) has these for us :
1.If it seems to good to be true, it probably is: Over-Optimistic Outlook as a Trap
2. Beware of Companies Run By Families and Friends: Blood-Thicker-Then-Water Mutual Cover-Ups
3. Take a Closer Look on Who is In Charge: Past-record as personality traits
4.. Beware Of Companies That Go On Buying Binges : The Failure of Sir Douglas Clague in Hutchinson Whampoa in about 1979 and the Red-Chips Companies in 1997 are some vivid examples
5. Look Twice at Byzantine Business Structure: Keep It Simple Stupid
6. Pay Attention To Company Accounts: Beware of Creative Accounting tricks
7. Listen to Market Skeptics-We need Foresight not Hindsight
8. Beware too much Focus on Stock Prices: long-term PEG( P-E ratio growth) needs Profit Margin to substantiate

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